Luxury Niche Target high-income clientele seeking premium hair extension services and luxury salon experiences in the Raleigh area, leveraging the brand’s emphasis on quality products, skilled stylists, and a curated guest journey.

Experience Upsell Leverage the elevated in-salon experience to upsell color services, premium hair extensions, aftercare products, and maintenance plans tied to extensions, encouraging higher average ticket and repeat visits.

Local Awareness Position Garnish as a premier local destination through partnerships with nearby luxury hotels, bridal networks, and influencers to drive referrals and capture guests seeking premium styling for events and weddings.

Digital Engagement Utilize the strong emphasis on education and client transformation by offering virtual consultations, tutorials, and a mailer campaign for extension care, growing lead funnel with measurable follow-ups.

Resilience Content Capitalize on the quarantine survival and confidence messaging by offering maintenance packages and flexible scheduling options to retain clients during times of disruption and grow recurring revenue.