PEO Focus Target brokers in the Employee Leasing space across the Southeast by offering highly competitive commission-based support on proposals, underwriting, applications, and enrollment to strengthen GarrettRichard’s value proposition as a specialized PEO brokerage.

Client Advisory Position GarrettRichard as a consultative partner for SMBs weighing PEO versus standard commercial insurance, highlighting cost, compliance, and payroll optimization to unlock cross-sell opportunities for both insurance products and payroll services.

Licensed Expertise Leverage the fact that all staff are Florida-licensed insurance agents to target local small businesses and brokers needing compliant, licensed guidance for both PEO and traditional commercial insurance solutions.

Tech Enablement Use the existing tech stack (Web presence, tracking, and analytics) to nurture leads, measure proposal conversions, and optimize outreach to brokers and SMBs seeking PEO or insurance alternatives.

Growth Readiness With a revenue range of 10–25 million and a lean team, pursue partnerships with mid-market brokers and explore channel alliances to accelerate pipeline velocity and expand market reach in the Southeastern US.