Premium Product Expansion Garrison Brothers consistently releases limited editions and award-winning bourbons such as Lady Bird and Cowboy Bourbon, indicating a focus on high-end, collectible products that appeal to connoisseurs and premium spirits buyers. Marketing these exclusive releases presents opportunities to target affluent consumers and specialty retail channels.

Strong Market Presence Being Texas’s first legal bourbon distillery with a robust online presence and active participation in industry events suggests opportunities to expand distribution both regionally and nationally, especially among craft spirits enthusiasts and boutique liquor stores seeking distinctive products.

Customer Engagement Using platforms like Shopify and Facebook Pixel indicates a strong focus on digital marketing and direct-to-consumer sales. Developing personalized marketing campaigns and loyalty programs can enhance customer retention and increase repeat sales, particularly during product launches or special releases.

Brand Storytelling Garrison Brothers’ emphasis on Texas heritage and craftsmanship in their branding creates a compelling narrative that can be leveraged to forge partnerships with high-end hospitality venues, bars, and restaurants looking to differentiate through authentic local spirits.

Growth & Innovation With revenues ranging up to $25 million and recent product innovations like cask-strength whiskey finished in XO Cognac casks, there are growth opportunities through product line extensions and investing in market segments that favor artisanal and craft spirits, especially among younger, trend-conscious consumers.