Strategic Partnerships Opportunity to leverage Garrison Brothers’ co-branded collaborations with lifestyle brands and seasonal events (such as Duck Camp) to expand cross-promotion channels, retailers, and targeted campaigns in outdoor, hunting, and Texas lifestyle segments.

Tourism and Experience High consumer interest and robust tourism potential with a top 10% Tripadvisor ranking and thousands of annual visitors; explore experiential partnerships, merchandise bundles, and premium tours with limited edition releases to drive in-person sales and loyalty.

Limited Editions Recent and upcoming specialty releases (TX cask finishes, Ranch Reserve Series, PX and Oloroso cask finishes) create sales moments for distributors and retailers; coordinate co-op marketing and exclusive allocations to boost boutique and on-premise placements.

Leadership and Growth New co-CEO appointment signals strategic expansion; approach as an opportunity to offer joint go-to-market programs, investor- and distributor-facing decks, and sales enablement aligned with broader growth initiatives.

Finances and Scale Mid-market revenue footprint with a $1M–$10M range; target value-added distributors and regional retailers seeking premium Texas bourbons, plus upsell opportunities around flagship Cowboy Bourbon and Texas Straight releases.