Strong Market Presence Garrison Brothers holds a leading position as Texas's first legal whisky distillery with a growing reputation, evidenced by recent award wins like the Double Platinum at the Ascot Awards and the launch of new limited releases, indicating a committed customer base and increasing brand loyalty.

Product Innovation & Expansion The company actively introduces new products such as the 2025 Cowboy Bourbon, Lady Bird bourbon finished in XO Cognac casks, and special editions for events like the San Antonio Spurs, demonstrating a focus on product diversification and market differentiation.

Recognition & Awards Regular receipt of prestigious awards enhances brand credibility and consumer interest, creating opportunities to leverage these accolades in marketing efforts and sales strategies targeting premium spirits consumers.

Digital Engagement Strategy Utilizing tools like Shopify, Google Cloud, and Facebook Pixel, Garrison Brothers appears to be investing in digital platforms for eCommerce and targeted marketing, offering potential for expanding online sales and direct-to-consumer channels.

Growing Revenue Potential With an estimated revenue between $10 million and $25 million and ongoing product launches, there is significant opportunity for expanding distribution channels, retail partnerships, and specialized marketing initiatives to further capitalize on the company's growth trajectory.