Community partnerships Leverage Gary Rome Hyundai’s active local partnerships (Ronald McDonald House, Baystate Health, Second Chance Animal Services) to co-create community-focused campaigns and sponsorships that drive test drives and showroom visits while reinforcing social impact.

EV education lead capitalize on Holyoke’s EV education partnership with Holyoke Gas & Electric and the brand’s eco-friendly facility to offer EV literacy events, charging demos, and trade-in programs that encourage customers to switch to electric Hyundai models.

Large inventory leverage With the largest Hyundai inventory in the country (over 300 cars), create targeted browsing experiences, live virtual inventories, and dynamic regional promotions to capture demand from nearby markets seeking variety and quick purchase options.

Community safety Expand car seat safety events and family-focused safety campaigns into a year-round program, turning car seat events into lead-generation opportunities for family vehicle purchases and service plans.

Financial incentives Highlight Hyundai’s 10-year/100,000-mile Powertrain and other warranties, paired with local financing options, to reduce friction for buyers and upsell service contracts, maintenance plans, and certified pre-owned programs.