Cruise Partnerships Leverage Juneau’s cruise passenger traffic by partnering with cruise lines and travel agencies to offer exclusive shore excursions that blend whale watching with private land and sea itineraries. Develop co-branded packages with clear agent commissions and private group options to appeal to families and corporate groups.

Private Experience Growth Expand demand for private experiences by offering tiered itineraries for families, friends, and businesses, with customizable guides, flexible scheduling, and add-ons such as photography sessions or private charters.

Eco Positioning Differentiate through sustainability and community impact to attract eco-conscious travelers and partners. Emphasize conservation collaborations and responsible wildlife viewing to strengthen proposals to responsible tourism buyers in Alaska.

Data Driven Marketing Optimize marketing and growth with a data driven approach. Use analytics tools in the tech stack to segment audiences, run targeted campaigns, and monitor outcomes; pursue partnerships with travel influencers and agencies to broaden reach in key markets.

Merchandise Upsell Grow ancillary revenue through merchandise and add-ons via Shopify and online channels. Offer branded gear, pre-bookable excursion add-ons, and partnerships with local suppliers to create bundled experiences that increase per-guest spend.