Donor Analytics Growth The council uses Bloomerang for donor management and Looker for analytics, creating a solid basis for advanced donor segmentation and targeted campaigns. A sales opportunity exists to offer CRM optimization, data-driven fundraising campaigns, and Google Ads integration to lift giving during key periods like cookie seasons and grant drives.

Cybersecurity Education Expansion The organization has partnered on cybersecurity programs and runs STEM-related camps, indicating demand for expanded e-learning content. Propose delivering cybersecurity curricula through Litmos, creating grant-ready programs, and offering co-branded training to attract new sponsors and participants.

Digital Presence Modernization They maintain a web CMS (Adobe CQ5) and active digital advertising, presenting a chance to modernize web experiences, optimize conversions, and run performance analytics. Opportunity to offer CMS enhancements, SEO, site analytics, and marketing automation to boost program enrollment and cookie sales.

LMS Program Growth With Litmos in the stack, there is potential to scale online programs and leadership training for girls, integrate LMS data with CRM for better participant tracking, and create ready-to-run course catalog for STEM and health hero initiatives. This could unlock new funding streams via program-based grants.

Grants Partnerships The leadership changes and ongoing partnerships with universities suggest a ripe environment for grant management services, proposal development, and sponsorship programs to fund STEM, health, and cookie-related initiatives, while expanding regional collaborations.