Targeted Rental Focus Potential sales opportunities centered on short-term and long-term rental of aerial equipment from leading brands (Genie, JLG, Skytrak, Skyjack, CAT, GEHL). Emphasize flexible rental terms for small teams and project-based needs in Greenville and surrounding regions.

Small Team Advantage With a lean headcount, there is a strong opportunity to upsell maintenance plans, extended warranties, and add-on services to existing equipment orders, leveraging personalized service to compensate for limited in-house support.

Branding and Upsell Leverage relationships with top brands to cross-sell complementary equipment and upgrades (boom lifts, reach forklifts) and bundled solutions for multi-unit project sites, appealing to contractors and rental houses expanding fleets.

Digital Presence Optimize digital marketing and lead capture using current tech stack (Google Analytics, Tag Manager, CDN/DNS services) to better track inquiries, identify high-intent prospects, and run targeted campaigns in construction hubs.

Growth Potential Revenue range suggests mid-market growth opportunities through strategic partnerships with regional contractors, fleet operators, and rental marketplaces; propose channel partnerships, preferred supplier agreements, or regional service expansions.