Multi Platform Reach GEDI operates La Repubblica and La Stampa, as well as major radio brands Deejay, Capital, and m2o, along with OnePodcast. This broad multi-platform footprint enables integrated advertising opportunities across print, radio and digital audio. Present GEDI as a single partner for cross platform campaigns and bundled solutions.

Advertising Cross Sell The tech stack includes Salesforce Marketing Cloud, SAP, AWS and Stardust assets, enabling CRM driven campaigns and data based audience targeting. This supports enhanced measurement, attribution, and customized ad products. Leverage these capabilities to offer programmatic buys, CRM linked campaigns, and creative optimization services.

Audio Growth Channel OnePodcast leads Italian digital audio; Stardust adds social and video content production. There is clear potential for branded podcasts, podcast sponsorships, and cross promotions across audio and social channels. Propose end to end audio advertising packages from concept to distribution.

Ownership Shift Opportunity Antenna Group acquisition in 2026 and prior deals signal ongoing consolidation in Italian media. This creates opportunities to engage as a preferred advertising, data or content partner during integration, with options for asset licensing and joint campaigns.

Scale and Reach The scale of revenue and number of employees indicates enterprise ready sales potential. With national reach and leadership in news and radio, there is opportunity for premium ad packages, enterprise sponsorships, and bundled solutions across print, radio and digital assets.