Premium Market Position Position GEHRIG GROUP AG as the premium partner for pro gastronomy equipment and dishwashing solutions in Switzerland, leveraging 77+ years of experience and the Metall Zug affiliation to access established procurement channels. Target mid-size to large Swiss hospitality groups, hotels, restaurants, and contract caterers with tailored maintenance and service contracts to drive loyalty and higher lifetime value.

Digital Commerce Opportunity Capitalize on the company’s modern tech stack to offer a robust digital ordering and procurement experience. Propose a B2B portal with real-time pricing, digital catalogs, API integrations with ERP/CRM, and automated quotes to shorten sales cycles and increase order frequency.

Sustainable Value Proposition Emphasize a sustainable value proposition to win tenders and CSR-focused procurement. Offer eco-friendly detergents and energy/water-efficient dishwashing solutions, plus dashboards that quantify savings in consumption and emissions for customers.

After Sales Growth Develop an after-sales growth engine through service contracts, spare parts, routine maintenance, and remote diagnostics for dishwashing technology. This can deliver recurring revenue, higher gross margins, and stronger customer retention.

Group Synergy Leverage Leverage Metall Zug’s broader customer base and collaborative procurement opportunities. Explore co-marketing, cross-selling across related product lines, and expansion into neighboring markets or new hospitality segments using shared channels and standards.