Genan
Wholesale Recyclable MaterialsCentral Jutland, Denmark51-200 Employees
Genan is a Denmark-based wholesale materials company and the largest recycler of end-of-life tyres (ELTs) in the world, headquartered in Viborg, Central Jutland. The company processes ELTs through shredding, granulating and milling to produce rubber granules and powders for a range of applications, including potential use in new tyres. Sustainability is a core value, with a focus on innovation, quality and transparency to advance environmentally responsible recycling and resource reuse. The recycling approach is framed as significantly more environmentally friendly than incineration, with an estimated 1.1 tons less CO2 emitted per ton of tyres recycled. Genan employs 51-200 people, and its site is located at 16 Jegindoevej, Viborg, Denmark, with a website at genan.com; recent activity includes expanding into industrial and OEM applications for recycled rubber materials and leadership appointments to support Nordic and Baltic markets.
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