Established Local Presence Gene Butman Ford has a long-standing presence in Ypsilanti, Michigan since 1957, indicating strong local brand recognition and potential for community-based customer engagement and loyalty initiatives.

Premium Customer Service Winning the Ford President’s Award seven times highlights a consistent focus on customer satisfaction, presenting opportunities to promote high-quality service and tailored maintenance packages to existing loyal customers.

Comprehensive Service Offering With full-service departments including parts, body shop, and service for all makes and models, there is potential to upsell complementary products and services, such as extended warranties or vehicle accessories.

Moderate Revenue Scale Generating between $25M and $50M in revenue with a workforce of 80 employees, the dealership is well-positioned to explore new financing options, digital marketing campaigns, or technology upgrades to grow its market share and operational efficiency.

Tech-Ready Infrastructure Utilizing a modern tech stack with AWS, Varnish, and analytics tools, Gene Butman Ford is equipped to implement innovative digital sales and marketing strategies, providing opportunities to improve lead generation and online customer engagement.