Family-owned trust Established local dealership with a long history in Ypsilanti and a strong emphasis on customer experience, offering a complete range of services from new and pre-owned sales to parts, service, and body shop. Potential to leverage loyalty in local markets and referrals.

Premier awards Multiple Ford President’s Awards for customer satisfaction highlight high service quality and brand alignment. Opportunity to upsell premium maintenance plans, service packages, and extended warranties to a satisfied customer base.

Full-service capability In-house service department, parts, and body shop across all makes and models increase after-sales revenue potential. Focus on cross-selling service contracts, tires, alignment packages, and seasonal maintenance campaigns.

Digital footprint Tech stack includes Google Ads, Microsoft Advertising, AWS, and conversion optimization tools, indicating active online demand generation. Potential to collaborate on targeted campaigns for service scheduling, maintenance reminders, and new/used vehicle promotions.

Mid-market opportunity Revenue in the $10M–$25M range with 51–200 employees places Gene Butman Ford between smaller independents and larger dealers, suggesting opportunities in dealer-shipwide financing options, certified pre-owned programs, and fleet/business sales outreach.