IP Networking Opportunity Leverage the newly launched 9402A System Management Device for Audio-over-IP Networking to upsell to studios, installations, and broadcasters seeking scalable centralized control. Emphasize compatibility with Genelec SAM products and room calibration workflows to deliver reliable, networked monitoring across multiple listening environments.

Global Channel Expansion Thomann’s new client win demonstrates distributor-led growth potential in Europe. Target leading pro audio retailers and integrators with bundled offerings featuring SAM loudspeakers, IP control, and calibration services, supported by joint marketing and demo programs.

Immersive Market Growth Leverage momentum from museum and experiential venues, including MONDO-DR recognized installations, to pursue museums, visitor centers, and immersive spaces in need of neutral reference monitoring and calibrated sound reproduction, with turnkey installation packages.

Remote Control Advantage The Smart IP Controller app and Aural ID integration enable remote auditioning and control for hybrid workflows. Propose licenses or enterprise arrangements with education, studios, and install networks seeking remote management and consistent monitoring quality.

Global Event Pipeline Active participation in InfoComm China, MetalCon and other regional events creates warm leads in growth markets. Develop region-specific campaigns, localized content, and partner programs to convert event interest into ongoing sales and deployments.