Insights

Expanding Product Range The recent launch of large capacity R32 High Static Ducted series and Wi-Fi adaptable air conditioning units demonstrates the company's focus on innovative, energy-efficient solutions, presenting opportunities to cross-sell advanced climate control products to both residential and commercial customers.

Smart Home Integration Partnerships with Sensibo to deliver Smart Home Air Conditioning solutions position the company strongly in the growing smart home market, offering avenues to upsell connected devices and retrofit existing installations with smart technology.

Market Recognition Multiple awards including Best Appliance Brands and Most Loved Brand enhance brand credibility, making targeted marketing campaigns more effective in converting prospects seeking trusted, high-quality climate solutions.

Growth in Commercial Solutions The company's expansion into large-capacity ducted systems indicates a strategic focus on large-scale and commercial HVAC projects, providing opportunities to connect with builders, contractors, and facility managers for bulk or contracted sales.

Regional Presence and Accessibility Established offices and warehouses across major Australian cities enable prompt service and tailored sales approaches, facilitating regional outreach efforts and personalized pitches to local commercial and residential clients.

General Australia Tech Stack

General Australia uses 8 technology products and services including The Trade Desk, Cloudflare, Telerik Sitefinity, and more. Explore General Australia's tech stack below.

  • The Trade Desk
    Advertising
  • Cloudflare
    Content Management System
  • Telerik Sitefinity
    Content Management System
  • RequireJS
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics
  • Gravity Forms
    Web Platform Extensions

Media & News

General Australia's Email Address Formats

General Australia uses at least 1 format(s):
General Australia Email FormatsExamplePercentage
First.Last@fujitsugeneral.com.auJohn.Doe@fujitsugeneral.com.au
91%
First.L@fujitsugeneral.com.auJohn.D@fujitsugeneral.com.au
7%
First.MiddleLast@fujitsugeneral.com.auJohn.MichaelDoe@fujitsugeneral.com.au
1%
First@fujitsugeneral.com.auJohn@fujitsugeneral.com.au
1%

Frequently Asked Questions

Where is General Australia's headquarters located?

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General Australia's main headquarters is located at 1 Telopea Place Eastern Creek, Western Australia 2766 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is General Australia's phone number?

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You can contact General Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Australia's official website and social media links?

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General Australia's official website is fujitsugeneral.com.au and has social profiles on LinkedIn.

What is General Australia's NAICS code?

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General Australia's NAICS code is 31-33 - Manufacturing.

How many employees does General Australia have currently?

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As of April 2026, General Australia has approximately 148 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Operating Officer: C. G.Head Of New Channel Development: J. B.Head Of Marketing & Communications Anz: Z. M.. Explore General Australia's employee directory with LeadIQ.

What industry does General Australia belong to?

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General Australia operates in the Manufacturing industry.

What technology does General Australia use?

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General Australia's tech stack includes The Trade DeskCloudflareTelerik SitefinityRequireJSjQueryAdobe Creative SuiteGoogle AnalyticsGravity Forms.

What is General Australia's email format?

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General Australia's email format typically follows the pattern of First.Last@fujitsugeneral.com.au. Find more General Australia email formats with LeadIQ.

General Australia

ManufacturingWestern Australia, Australia51-200 Employees

General Australia (formerly Fujitsu General Australia) is one of the leading suppliers of air conditioning products in Australia. The company's origins date back to the 60's through a sales distribution company known as General Colour Pty Ltd, selling colour televisions. In 1980 we became a full subsidiary of the General Corporation in Japan and General Corporation Japan (Aust.) Pty Ltd was formed. This change saw the company expand into a number of different consumer electronics products such as air conditioners, televisions and refrigerators to name a few.

In 1989 a new association was formed in Japan and the company globally became known as Fujitsu General Limited. Over time the company decided to focus its research and manufacturing strengths into air conditioning technology. This core focus has resulted in Fujitsu General producing market leading products of a world class standard.

Over the last few years we have seen our air conditioning range expand rapidly and we now offer products to suit both domestic and commercial applications. We have offices and warehouse facilities established in all major capital cities around Australia servicing our retailer and dealer sales channels across the country.

Following the acquisition of Fujitsu General Limited by Paloma Rheem Holdings Co., Ltd in August 2025, we are pleased to announce that our official Business name has been changed to ‘GENERAL AUSTRALIA’ (formerly Fujitsu General Australia) effective January 1, 2026.

Our Business name change will have no impact on business operations, and ‘GENERAL AUSTRALIA’ will continue to consistently provide high-quality, energy-efficient, reliable products accompanied by superior customer service.

We will continue to market our products under both the Fujitsu and General Airstage brands as we gradually transition away from the Fujitsu brand over time.

Section iconCompany Overview

Headquarters
1 Telopea Place Eastern Creek, Western Australia 2766 Australia
Phone number
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    General Australia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    General Australia's revenue is estimated to be in the range of $10M$25M

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