General Capital Group

Real EstateWisconsin, United States11-50 Employees

General Capital is focused on developing a portfolio of exceptional real estate projects in urban and suburban neighborhoods. Our core business is the development, acquisition, and management of high-quality office, industrial, retail, and residential properties, with an emphasis on larger corporate build-to-suits. We develop and/or reposition institutional quality assets and typically hold them for extended periods. 

In selecting and executing our projects, we work closely with users, tenants, municipalities, lenders, and investors to ensure long-term objectives. Such cooperation often leads to repeat public-private partnerships and joint-ventures. General Capital excels at analyzing, understanding, and providing creative and cost-effective solutions to real estate projects with complex legal, financial, and structural considerations. 

Our firm partners have extensive financial experience in the areas of equity investing, underwriting, banking, and credit analysis – as well as the real estate specific disciplines of architecture, urban design, and project management.

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