Insights

Market positioning High-value dealer in construction, aggregate and agriculture equipment with a multi-service model (sales, rental, parts, service) and a 40-year track record suggests strong recurring revenue potential through maintenance contracts, parts sales, and rental agreements with long-term customers.

Event leverage Recent Aggregate Expo hosting and attendance of 500+ guests indicates strong industry engagement and networking opportunities to generate qualified leads, product demonstrations, and partnerships with fleets seeking the latest equipment and technology.

Tech stack Adoption of industry tools such as Trimble, DocuSign, Office 365, and cloud infrastructure shows openness to digital workflows, telematics, and modern sales enablement which can be leveraged to streamline procurement, quoting, and after-sales service for customers.

Financial health Mid-market revenue range ($50M–$100M) and a lean employee base (51–200) indicate potential for scalable sales expansion through bundled offerings, financing options, and maintenance packages to grow wallet share among existing customers.

Growth opportunities Industry focus across agriculture, construction, and mining machinery, combined with a growth-oriented mission and core values, signals opportunities to cross-sell parts, rental upgrades, and technology-enabled solutions to regional contractors and equipment operators seeking productivity gains.

General Equipment & Supplies, Inc. Tech Stack

General Equipment & Supplies, Inc. uses 8 technology products and services including Microsoft Advertising, SAP, Simpli.fi, and more. Explore General Equipment & Supplies, Inc.'s tech stack below.

Microsoft Advertising

Advertising

SAP

Customer Relationship Management

Simpli.fi

Demand Side Platforms

NetSuite

E-commerce

Microsoft Dynamics

Enterprise Resource Planning

UKG

Human Resource Management System

Microsoft Active Directory

Identity And Access Management

Piwik PRO Core

Web Analytics

General Equipment & Supplies, Inc. Email Formats	Example	Percentage
FLast@genequip.com	JDoe@genequip.com	90%
Last@genequip.com	Doe@genequip.com	9%
First.Last@genequip.com	John.Doe@genequip.com	1%

General Equipment & Supplies, Inc. Email Formats

Example

Percentage

FLast@genequip.com

JDoe@genequip.com

90%

Last@genequip.com

Doe@genequip.com

First.Last@genequip.com

John.Doe@genequip.com

Frequently Asked Questions

What is General Equipment & Supplies, Inc.'s phone number?

You can contact General Equipment & Supplies, Inc.'s main corporate office by phone at

+1-701-282-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Equipment & Supplies, Inc.'s official website and social media links?

General Equipment & Supplies, Inc.'s official website is genequip.com and has social profiles on LinkedIn.

How much revenue does General Equipment & Supplies, Inc. generate?

As of August 2026, General Equipment & Supplies, Inc.'s annual revenue is estimated to be $50M - $100M.

What is General Equipment & Supplies, Inc.'s SIC code NAICS code?

General Equipment & Supplies, Inc.'s SIC code is 7623 - Refrigeration and Air-Conditioning Service and Repair Shops NAICS code is 3331 - Agriculture, Construction, and Mining Machinery Manufacturing.

How many employees does General Equipment & Supplies, Inc. have currently?

As of August 2026, General Equipment & Supplies, Inc. has approximately 148 employees across 3 continents, including North AmericaAfricaSouth America. Key team members include Vp Rolling Stock Sales: M. K.Vp Of People And Culture: S. F.Vp Of Materials Processing: D. K.. Explore General Equipment & Supplies, Inc.'s employee directory with LeadIQ.

What industry does General Equipment & Supplies, Inc. belong to?

General Equipment & Supplies, Inc. operates in the Agriculture, Construction, Mining Machinery Manufacturing industry.

What technology does General Equipment & Supplies, Inc. use?

General Equipment & Supplies, Inc.'s tech stack includes Microsoft AdvertisingSAPSimpli.fiNetSuiteMicrosoft DynamicsUKGMicrosoft Active DirectoryPiwik PRO Core.

What is General Equipment & Supplies, Inc.'s email format?

General Equipment & Supplies, Inc.'s email format typically follows the pattern of FLast@genequip.com. Find more General Equipment & Supplies, Inc. email formats with LeadIQ.

When was General Equipment & Supplies, Inc. founded?

General Equipment & Supplies, Inc. was founded in 1984.

General Equipment & Supplies, Inc.

Q: What technology does General Equipment & Supplies, Inc. use?

General Equipment & Supplies, Inc.'s tech stack includes Wow, cdnjs, Smartsheet, DocuSign, Microsoft 365.

Q: What is General Equipment & Supplies, Inc.'s NAICS code?

General Equipment & Supplies, Inc.'s NAICS code is 3331 (Agriculture, Construction, and Mining Machinery Manufacturing).

Agriculture, Construction, Mining Machinery ManufacturingNorth Dakota, United States51-200 Employees

General Equipment & Supplies, Inc. has operated for about 40 years as a dealer providing sales, rental, parts and service for equipment used in construction, aggregate and agriculture. It is headquartered in Fargo, North Dakota, and serves customers across these sectors with a focus on reliability and ongoing support. The company positions itself within the broader agriculture, construction and mining machinery manufacturing ecosystem, leveraging experienced staff and technology to safeguard customer investments.

Its customer base includes contractors, aggregate producers and agricultural operations that rely on equipment availability and responsive service to keep operations running. The organization emphasizes core values such as Do The Right Thing, Be Curious, Have Passion and Be Innovative, guiding its approach to business and service. In March 2025, the company hosted the Aggregate Expo in Fargo, drawing more than 500 attendees to see the latest equipment and technology.

Insights

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