Insights

Aggressive Growth Target equipment dealers and service providers within agriculture, construction, and mining sectors that are expanding their fleets or upgrading technology, leveraging General Equipment & Supplies’ proximity and hosted Aggregate Expo to co-sponsor demonstrations and gain access to 500+ attendees.

Event Leverage Capitalize on the Aggregate Expo hosted by Genequip to generate qualified leads from attendees; propose rental, parts, and service packages aligned with latest equipment showcased and potential financing or subscription service options.

Tech Enablement Position ERP and CRM capabilities (SAP, NetSuite, Microsoft Dynamics, UKG, Active Directory, Piwik PRO) as value props for customers seeking integrated operations, predictive maintenance, and streamlined parts logistics to reduce downtime.

Mid-Market Focus Align outreach with mid-sized operators similar to peers in the revenue range of 50M-100M and employee size 51-200 to offer scalable fleet management, maintenance programs, and bundled service agreements.

Trusted Partner Emphasize long-standing industry presence (40 years), core values (Do The Right Thing, Be Curious, Have Passion, Be Innovative) and a proven track record in sales, rental, parts, and service to build credibility for larger equipment purchases and extended service contracts.

General Equipment & Supplies, Inc. Tech Stack

General Equipment & Supplies, Inc. uses 8 technology products and services including Microsoft Advertising, SAP, Simpli.fi, and more. Explore General Equipment & Supplies, Inc.'s tech stack below.

Microsoft Advertising

Advertising

SAP

Customer Relationship Management

Simpli.fi

Demand Side Platforms

NetSuite

E-commerce

Microsoft Dynamics

Enterprise Resource Planning

UKG

Human Resource Management System

Microsoft Active Directory

Identity And Access Management

Piwik PRO Core

Web Analytics

General Equipment & Supplies, Inc. Email Formats	Example	Percentage
FLast@genequip.com	JDoe@genequip.com	90%
Last@genequip.com	Doe@genequip.com	9%
First.Last@genequip.com	John.Doe@genequip.com	1%

General Equipment & Supplies, Inc. Email Formats

Example

Percentage

FLast@genequip.com

JDoe@genequip.com

90%

Last@genequip.com

Doe@genequip.com

First.Last@genequip.com

John.Doe@genequip.com

Frequently Asked Questions

What is General Equipment & Supplies, Inc.'s phone number?

You can contact General Equipment & Supplies, Inc.'s main corporate office by phone at

+1-701-282-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Equipment & Supplies, Inc.'s official website and social media links?

General Equipment & Supplies, Inc.'s official website is genequip.com and has social profiles on LinkedIn.

How much revenue does General Equipment & Supplies, Inc. generate?

As of August 2026, General Equipment & Supplies, Inc.'s annual revenue is estimated to be $50M - $100M.

What is General Equipment & Supplies, Inc.'s SIC code and NAICS code?

General Equipment & Supplies, Inc.'s SIC code is 7623 - Refrigeration and Air-Conditioning Service and Repair Shops and NAICS code is 3331 - Agriculture, Construction, and Mining Machinery Manufacturing.

How many employees does General Equipment & Supplies, Inc. have currently?

As of August 2026, General Equipment & Supplies, Inc. has approximately 148 employees across 3 continents, including North America, Africa and South America. Key team members include Vp Rolling Stock Sales: M. K., Vp Of People And Culture: S. F. and Vp Of Materials Processing: D. K. Explore General Equipment & Supplies, Inc.'s employee directory with LeadIQ.

What industry does General Equipment & Supplies, Inc. belong to?

General Equipment & Supplies, Inc. operates in the Agriculture, Construction, Mining Machinery Manufacturing industry.

What technology does General Equipment & Supplies, Inc. use?

General Equipment & Supplies, Inc.'s tech stack includes Microsoft Advertising, SAP, Simpli.fi, NetSuite, Microsoft Dynamics, UKG, Microsoft Active Directory and Piwik PRO Core.

What is General Equipment & Supplies, Inc.'s email format?

General Equipment & Supplies, Inc.'s email format typically follows the pattern of FLast@genequip.com. Find more General Equipment & Supplies, Inc. email formats with LeadIQ.

When was General Equipment & Supplies, Inc. founded?

General Equipment & Supplies, Inc. was founded in 1984.

General Equipment & Supplies, Inc.

Q: What technology does General Equipment & Supplies, Inc. use?

General Equipment & Supplies, Inc.'s tech stack includes Wow, cdnjs, Smartsheet, DocuSign, Microsoft 365.

Q: What is General Equipment & Supplies, Inc.'s NAICS code?

General Equipment & Supplies, Inc.'s NAICS code is 3331 (Agriculture, Construction, and Mining Machinery Manufacturing).

Agriculture, Construction, Mining Machinery ManufacturingNorth Dakota, United States51-200 Employees

General Equipment & Supplies, Inc. has operated for about 40 years as a dealer providing sales, rental, parts and service for equipment used in construction, aggregate and agriculture. It is headquartered in Fargo, North Dakota, and serves customers across these sectors with a focus on reliability and ongoing support. The company positions itself within the broader agriculture, construction and mining machinery manufacturing ecosystem, leveraging experienced staff and technology to safeguard customer investments.

Its customer base includes contractors, aggregate producers and agricultural operations that rely on equipment availability and responsive service to keep operations running. The organization emphasizes core values such as Do The Right Thing, Be Curious, Have Passion and Be Innovative, guiding its approach to business and service. In March 2025, the company hosted the Aggregate Expo in Fargo, drawing more than 500 attendees to see the latest equipment and technology.

Insights

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