Expanding Distribution General Pet Supply has demonstrated consistent growth by expanding its distribution network into new markets such as Michigan and Dayton, Ohio, providing opportunities to offer additional products and services to a broader customer base.

Strategic Partnerships Recent collaborations with industry leaders like Celerant Technology and Pet King Brands indicate a willingness to adopt innovative retail solutions and promote veterinarian-recommended products, opening avenues for targeted product offerings and integrated service solutions.

Technology Adoption Utilizing a modern tech stack including Microsoft Azure, Google Tag Manager, and OneTrust shows openness to digital transformation, suggesting potential for upselling advanced e-commerce tools, analytics services, or customer engagement platforms.

Market Position With a revenue range of 50 to 100 million and diverse connections across over 120 manufacturers, General Pet Supply is positioned at a substantial scale within the pet supply distribution sector, presenting opportunities for premium product lines or exclusive distribution partnerships.

Family-Owned Legacy As a family-owned business with a longstanding presence since 1959 and now part of Central Garden & Pet, there is potential to develop value-added services, branding collaborations, and customized solutions that leverage its trusted reputation in the pet industry.