Insights

Trusted Lighting Brand Sea Gull Lighting is a long-established, trusted brand under Generation Brands with a broad product range including ENERGY STAR qualified offerings, indicating opportunities to upsell energy-efficient lighting solutions to professional electricians, builders, and specifiers.

Mid-Sized Growth Company revenue is in the 25-50 million range with 51-200 employees, suggesting room for scalable distribution partnerships, channel expansion, and mid-market project opportunities without the complexities of a very large enterprise.

Channel Demand The brand is favored by professionals such as electricians, homebuilders, architects, and specifiers, presenting a clear avenue for B2B sales cycles, contractor programs, and spec-in opportunities for new construction and renovation projects.

Tech Enablement Utilizes diverse tech stack including Microsoft 365, Azure, Zendesk, and iCIMS, which can support integrated sales tools, CRM enhancements, and targeted digital marketing campaigns to capture and nurture commercial lighting opportunities.

Competitive Position Comparable peers operate in a similar size and scope, with Sea Gull positioning around updated traditional designs and affordable pricing; opportunity to differentiate via energy efficiency features, spec-grade performance, and favorable lead times in bids.

Similar companies to Generation Brands

Generation Brands Tech Stack

Generation Brands uses 8 technology products and services including Criteo, iCIMS, Zendesk, and more. Explore Generation Brands's tech stack below.

Generation Brands's Email Address Formats

Generation Brands uses at least 4 email formats:
Generation Brands Email FormatsExamplePercentage
FLast@seagulllighting.comJDoe@seagulllighting.com
88%
LFirst@seagulllighting.comDJohn@seagulllighting.com
5%
LastF@seagulllighting.comDoeJ@seagulllighting.com
5%
FirstL@seagulllighting.comJohnD@seagulllighting.com
2%

Frequently Asked Questions

What is Generation Brands's phone number?

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You can contact Generation Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Generation Brands's official website and social media links?

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Generation Brands's official website is seagulllighting.com and has social profiles on LinkedIn.

How much revenue does Generation Brands generate?

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As of July 2026, Generation Brands's annual revenue is estimated to be $25M - $50M.

What is Generation Brands's NAICS code?

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Generation Brands's NAICS code is 3351 - Electric Lighting Equipment Manufacturing.

How many employees does Generation Brands have currently?

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As of July 2026, Generation Brands has approximately 52 employees across 2 continents, including North America and Asia. Key team members include Owner: B. B., Desktop Support Technician: G. B. and Lift Truck Driver: K. M. Explore Generation Brands's employee directory with LeadIQ.

What industry does Generation Brands belong to?

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Generation Brands operates in the Electrical/Electronic Manufacturing industry.

What technology does Generation Brands use?

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Generation Brands's tech stack includes Criteo, iCIMS, Zendesk, Microsoft 365, Floating UI, Windows Server, Microsoft Azure and Piwik PRO Core.

What is Generation Brands's email format?

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Generation Brands's email format typically follows the pattern of FLast@seagulllighting.com. Find more Generation Brands email formats with LeadIQ.
Generation Brands logo

Generation Brands

Electrical/Electronic ManufacturingIllinois, United States51-200 Employees

Generation Brands is a player in the appliance, electrical, and electronics manufacturing sector, with Sea Gull Lighting as a long-standing brand under its umbrella. Sea Gull Lighting, established in 1919, focuses on lighting solutions that balance traditional design with modern energy efficiency, offering products that are widely sought by professional electricians, homebuilders, architects, specifiers, and consumers. The company serves a broad professional and consumer market by providing a range of lighting options that are recognized for quality and are commonly requested by name. Based in Skokie, Illinois, the organization operates as a portfolio brand owner within the lighting industry, alongside its Ambiance Lighting Systems label, and positions itself as a trusted source in lighting products that pair updated styling with energy-conscious attributes. While Sea Gull Lighting is highlighted for its durability and broad appeal, Generation Brands as a parent entity oversees these offerings and situates itself within a market known for collaborative relationships with industry professionals and end users.

Section iconCompany Overview

Phone number
NAICS Code
3351 - Electric Lighting Equipment Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Generation Brands's revenue is estimated to be in the range of $25M - $50M

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