Generation Opportunity

Civic and Social OrganizationsVirginia, United States2-10 Employees

Generation Opportunity is a small advocacy organization based in Arlington, Virginia, focused on promoting personal and economic freedom for young Americans. It frames its mission around empowering individuals to make decisions about their lives, finances, and future, and it pursues influence over policy and public discourse accordingly. As a project of Americans For Prosperity, it sits within a broader network of civic groups that engage on national and local issues affecting younger generations.

In 2018, media coverage described Generation Opportunity as launching a targeted digital advertising campaign and identified it as a conservative advocacy group for millennials linked to the Koch network. The coverage notes the organization uses digital media to reach its intended audience and participate in policy discussions. Within the civic and social organizations space, it seeks to represent younger people in policy discussions in Washington and local communities.

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