Generational Equity, LLC
Financial ServicesTexas, United States201-500 Employees
Generational Equity, LLC is a financial services advisory firm focused on middle-market mergers and acquisitions. Based in Richardson, Texas, it works with privately held business owners who are considering a sale or pursuing merger and acquisition opportunities, assisting with stock or asset sales, mergers, or divestitures. Seasoned M&A professionals guide clients on when to sell, the scope of the sale, and readiness, and they develop customized marketing strategies to present the business to appropriate buyers while preserving confidentiality. The firm also hosts one-day conferences to outline the process for selling a private middle-market business and maximizing value. In 2026, it relaunched DealForce, its buyer-focused service platform, reflecting ongoing growth of its market footprint.