Generations

Financial ServicesNew York, United States51-200 Employees

Generations is a community-based financial services organization serving residents and businesses across the Finger Lakes region and Western New York. It provides banking, insurance, and investment services, with an emphasis on integrating new technologies while preserving a local, community-focused atmosphere. Its offerings include deposit services for both businesses and individuals, along with lending across residential mortgages and various loan products, such as auto, home equity, commercial and non-residential real estate, construction, and student loans. The organization also offers a customer checking program, MyGenPerks, that bundles protections such as cell phone protection, ID theft assistance, and roadside assistance, and it underwrites customizable insurance policies through Generations Agency.

Based in Seneca Falls, New York, Generations positions itself as a regional financial partner for the Finger Lakes area and western upstate communities, balancing a community-focused approach with technology-enabled services. The organization treats its workforce as a key asset and participates in local charitable activities and community outreach, and in May 2025 announced the appointment of August Rusher as Chief Credit Officer.

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