Strategic Partnerships Genesis Marketing Group has a recent partnership expansion with Kerusso Activewear Inc to grow its faith-based product lines and drinkware, presenting an opportunity to cross-sell wholesale distribution with complementary brands and broaden product category reach.

Leadership & Growth Leadership transition with a new president appointed in 2025 signals potential strategic shifts, openness to process modernization, and signs of renewed growth focus that could align with sales expansions and new client acquisition efforts.

Market Positioning Operating in the CBA marketplace since 1970 and serving global inspirational product segments positions Genesis as an established wholesaler with a broad network, suggesting we can target mid-market retailers seeking stable supply partners with historical credibility.

Digital & Tech Stack Usage of AWS, Joomla, Weebly, Shopify, and marketing automation tools indicates a blended tech approach with e-commerce and CRM capabilities, enabling scalable outreach, channel partnerships, and streamlined onboarding for new wholesale customers.

Financial Potential With reported revenue between $100M and $250M and a mid-sized employee base, Genesis presents a sizeable wholesale volume opportunity for sales accelerators focusing on account-based strategies, upsell of promotional and gift categories, and diversified brand partnerships.