Genialloyd

InsuranceLombardy, Italy201-500 Employees

Genialloyd operates in the insurance sector, providing a broad portfolio that covers motor vehicles (cars, motorcycles, caravans, and commercial vehicles) as well as home, family protection, earthquakes, dental expenses, injuries, and travel. The company distributes its products mainly through the Internet and a Call Center, aligning its service model with direct-to-consumer access. Based in Milan, Lombardy, Italy, Genialloyd originated in 1996 under the name Lloyd 1885 as an Allianz initiative to establish an innovative online insurance model. The business began by offering a telephone service and, in 1998, launched Italy’s first online insurance site, marking an early move into e-commerce for the sector. 

Genialloyd has grown to serve a portfolio of more than a million clients and relies on a workforce described as a few hundred people. Its model emphasizes customer convenience, security, and efficiency, reflected in a high rate of policy renewal among existing clients with nine in ten renewing annually. In 2014 the company introduced Esperto Incidenti, an innovative service designed to assist customers after incidents. Overall, Genialloyd positions itself within the online insurance market, leveraging digital channels to reach individual customers across Italy.

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