Luxury Hospitality Offering Genting Hotel within Resorts World Birmingham provides a high-end hospitality experience with 4-star bedrooms and 5-star suites, presenting opportunities to cross-sell premium services, hospitality packages, and corporate event experiences to affluent travelers and business clients.

Strategic Location Located adjacent to the Genting Arena and near major transportation hubs including Birmingham International Station and Airport, the hotel can attract large events, conventions, and tourists, ideal for offering event planning, transportation, and hospitality partnership services.

Diverse Recreational Facilities With amenities such as a spa, cinema, casino, shopping outlets, and dining options, there are opportunities to upsell leisure packages, membership programs, and exclusive access offers to entertainment and wellness services.

Tech-Savvy Engagement Utilizing digital engagement tools like Microsoft Clarity, Hotjar, and Google Maps, the hotel demonstrates an openness to innovative customer experience solutions, opening doors for partnerships in digital marketing, customer feedback platforms, and personalized booking technologies.

Growing Revenue Potential With annual revenues estimated between $25 million and $50 million, the company presents a significant market segment for B2B collaborations in travel management, corporate bookings, event services, and technology integration, making it a promising prospect for scalable sales initiatives.