Security Partnership Genuity recently partnered with Avanan to enhance email security for clients, presenting an opportunity to position complementary security solutions and managed security services to existing and prospective clients seeking robust threat protection.

Cybersecurity Leadership With a new head of Advanced Solutions for Cybersecurity appointed in 2022, there is an established focus on cybersecurity offerings that can be expanded into managed services, assessments, and incident response engagements for mid-market clients.

IT Spend Vision Genuity’s mission to help businesses optimize technology spend and illuminate IT decision making creates demand for ROI-focused consulting, technology sourcing, and cost-optimization engagements across IT departments looking to streamline budgets.

Growth Footprint Operating with a lean team yet generating multi-million dollar revenue signals scalable sales opportunities through partnerships, integrations, and platform ecosystems, especially targeting mid-market firms seeking value-driven IT optimization.

Integrated Platforms Existing tech stack and past integrations with tools like Bill.com suggest opportunities to upsell or cross-sell workflow automation, vendor management, AP/AR optimization, and data analytics services to clients needing end-to-end efficiency improvements.