Organizational Partnerships George Mason University Continuing & Professional Education (GMU CPE) emphasizes customized learning solutions for organizations, offering access to Mason’s full academic and professional programs, multidisciplinary learning, and potential discounts via education alliance agreements. Sales opportunity: propose tailored corporate training bundles that align with client needs and leverage for-credit and non-credit options, highlighting potential 10% discount incentives.

Alumni and ROI Non-credit courses can often count toward Mason certificate and degree pathways, boosting workforce upskilling ROI for employers who sponsor employees. Sales angle: quantify progression paths, certifications, and eventual degree alignment to demonstrate long-term value and employee retention.

In-Demand Programs Individual offerings focus on high-demand areas such as human resources, facility management, government contracting, and technology management, with multiple delivery formats including online options. Sales angle: target mid-career professionals and organizations needing scalable, flexible certifications across these focus areas.

Geographic and Flexible Delivery Programs are offered at multiple locations and online, enabling broader reach and accessibility for regional clients and distributed workforces. Sales strategy: upsell to organizations with dispersed teams by promoting blended learning plans that minimize travel while maximizing credential attainment.

Brand and Prestige Affiliation with Virginia’s largest research university and recognition in competitive areas (AVCA awards and academic honors) suggests strong external credibility for CPE programs. Sales tactic: position partnerships as a credential with university-backed rigor to attract risk-averse organizations and athletic/academic programs seeking reputable corporate education partners.