Market Positioning Opportunities As a global full-service exhibition provider with a strong presence in the UK and recent high-profile acquisitions, GES is strategically positioned to expand its service offerings in Europe and leverage its brand reputation to attract new clients seeking comprehensive event solutions.

Technology Integration Potential With a tech stack incorporating Salesforce, LinkedIn Ads, and other digital tools, GES demonstrates a commitment to innovative solutions, presenting opportunities to offer advanced event management and marketing technologies to enhance client engagement and revenue generation.

Sustainability Initiatives Recent efforts to introduce more sustainable event practices, such as the Trade Show Executive to Rewind program, suggest a growing focus on environmentally responsible services, which can appeal to clients aiming to improve their sustainability credentials.

Industry Collaboration Participation in significant industry events such as Natural Products Expo West and partnerships with major event organizers point to collaboration opportunities with brands looking for trusted exhibition partners, especially in health, wellness, and specialized niches.