Expansion Opportunity GES is actively expanding across Europe with new offices in Paris and broader EMEA growth. This presents a sales opening to provide localized event services, cross-border support, and region-specific activations to multinational clients launching European exhibitions.

Tech Enablement A broad tech stack including NFC Touchpoints, AWS, SAP, NetSuite, and Adobe Experience Cloud indicates a strong capability to deliver data-driven, immersive exhibitor experiences. This supports upsell of integrated tech-enabled sponsorships, analytics dashboards, and digital lead capture.

Integrated Partnerships Recent collaborations with IAAPA and Jaarbeurs, plus involvement in large expo ecosystems, imply trust and access to frequent event programs. Leverage these relationships to position GES as a preferred end-to-end partner for global exhibitors expanding or standardizing their trade show presence.

Growth Through Data GEs Grow Together strategy emphasizes data-driven revenue optimization for clients. Sales opportunities exist in offering advanced sponsorship analytics, performance benchmarking, and personalized on-site activation packages to boost show-floor ROI.

Versatile Services With a broad footprint and capabilities as a full-service exhibitions provider, there is potential to upsell end-to-end solutions such as creative activations, lounge builds, and end-to-end event technology, appealing to clients seeking consistent global delivery.