Market fit Target marketplaces and platforms in the B2B space seeking automated accounts receivable and payments workflows. Getpaid focuses on quote-to-cash automation, invoicing, cash collection, reconciliation, and cross-team collaboration, making it attractive to fintechs serving marketplaces and platform businesses.

Funding momentum Leverage recent Seed round news and venture backers from Inventure and Picus Capital to engage potential customers with credibility. Use funding updates to approach growth-stage fintechs and marketplaces prioritizing scalable receivables automation and faster time-to-value.

ERP integrations Highlight native or easily extensible integrations with SAP, Oracle, MS Dynamics, and Sage, plus API development capability. This appeals to mid-market finance teams looking to consolidate disparate systems under a single quote-to-cash solution.

Cost and efficiency Position as a lever to reduce manual workflow, accelerate collections, and improve cash flow forecasting. Emphasize potential improvements in days sales outstanding and cross-team collaboration to sell IT/projects aimed at optimization of financial operations.

Security and reach Showcase robust tech stack and cloud reliability (Azure, Cloudflare) to address security and performance concerns. This can reassure enterprises evaluating payments capabilities, increasing the chance to win projects that require scalable, secure, and compliant AR automation.