University Partnerships GetSmarter is a brand of 2U, Inc. that partners with leading universities to design and deliver premium online short courses, presenting a scalable channel for university collaboration and corporate training offerings.

Corporate Training The company emphasizes data-driven learning gains and life-long learning, suggesting opportunities to upsell enterprise clients with university-backed short courses and tailored corporate programs.

Global Reach With a global learner base and a people-mediated model, there is potential to expand into new regional markets and industries, leveraging existing university collaborations to penetrate corporate clients with localized content.

Tech Stack Utilizes platforms and tools such as Optimizely, AWS, Klaviyo, Salesforce Marketing Cloud, and New Relic, indicating readiness for digital marketing, personalized learning experiences, and robust analytics to demonstrate ROI to clients.

Growth & Funding Revenue range and recent partnerships (EFMD Global with Oxford programme, Local Europe collaborations) signal a growth trajectory and opportunities to present scalable enterprise solutions, executive education, and certification programs to prospective buyers.