Mobile Momentum Giftly recently launched an iOS app and was featured in the App Store, signaling strong mobile adoption. This opens a clear path to recruit mobile-first merchants and promote Giftly experiences through native in-app flows and integrated marketing tools.

Experiential Focus Giftly centers on experiential gifts—meals, shopping, and outings—rather than cash vouchers. Positioning as a platform for merchants to drive higher engagement and larger average orders can be a strong selling point to onboarding diverse local partners.

SMB Corporate Gifting With a SMB-oriented footprint and growth potential, Giftly can expand into corporate gifting and employee incentives. Target HR and procurement teams in small to mid-sized companies with a turnkey program and options for CRM or marketing integrations.

Merchant Marketing The tech stack enables scalable marketer and merchant enablement, including marketing automation and analytics via Klaviyo and Google Tag Manager. Propose joint marketing programs, co-branded campaigns, and performance dashboards to help merchants grow customer acquisition and retention.

Market Opportunity Operating in a large gift market with a unique experiential angle, Giftly has room to scale merchant partnerships across dining, retail, and entertainment. Leverage existing funding and growth signals to approach potential enterprise and merchant partners with a clear ROI narrative.