GIGI C

Retail Apparel and FashionCalifornia, United States11-50 Employees

GIGI C is a modern collection of luxury swimwear, activewear and loungewear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it. 

Born and raised in Southern California, Gigi grew up on the water and is an avid boater, wakeboarder, and swimmer. Unable to find quality swimwear that could keep up with her active lifestyle and still reflect her personal taste, she decided to take matters into her own hands. 

Together with Tina—a former clothing designer and swimsuit model—Gigi began deconstructing and cutting up her old swimsuits and refashioning them into chic styles that evolved into the brand’s signature aesthetic: clean lines, architectural shapes, and crisp, laser-cut details. Tina and Gigi also referenced Tina’s modeling photos for inspiration by redesigning the classic styles she wore with fresh modern twists.

Since its launch in 2017, GIGI C has become a go-to brand for women seeking glamorous designs without sacrificing comfort and functionality. Made from high quality luxurious European fabrics, each style goes through a rigorous fit process in the company’s Los Angeles design studio and is tested by Gigi to ensure unique style, glamorous lines, and durability. In 2019, GIGI C expanded into activewear with GIGI C Sport. The collection’s combination of high performance support and contemporary styles provide a seamless transition from the gym to beyond.

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