Leadership Change Gillette Marketing appointed Juliana Azevedo as CEO in June 2026, succeeding Gary Coombe. This leadership transition signals potential shifts in strategy, supplier relationships, and expansion priorities that sales teams can leverage for new partnerships and renewed contracts.

Strategic Expansion Significant capital investment announced in March 2026 to develop a nearly $1B Fort Point building in Boston, signaling ambitious capacity growth and potential for expanded product lines or co-manufacturing opportunities with external brands.

Industry Collaborations Recent partnerships with Iris Hotel Craft and Adisun International indicate a focus on elevating product quality and packaging across hospitality and foodservice channels, presenting cross-sell prospects for premium amenities, packaging, and related F&B inputs.

Brand Positioning High-visibility campaigns such as the 2023 ‘Reset with Gillette’ initiative and ongoing gaming-related branding suggest a consumer-facing marketing approach that can be complemented with sponsorships, influencer programs, or digital advertising collaborations to extend reach.

Market Readiness Active collaborations with nonprofit and enterprise partners (Big Brothers Big Sisters partnership) imply a brand affinity for social impact, which can open conversations for CSR-aligned programs, co-branded campaigns, and B2B partnerships with like-minded distributors and retailers.