Gillrie Institute Email Format
Motor Vehicle ManufacturingUtah, United States2-10 Employees
Gillrie Institute, based in Lehi, Utah, operates in the motor vehicle manufacturing sector as a dealership technology consultant. The firm serves a broad network of North American dealerships, offering guidance to help buyers evaluate and select software for dealership management systems, customer relationship management, and phone systems, with an emphasis on enabling confident decision-making and levelled negotiations with vendors. Its services are aimed at improving the purchasing process for dealers by empowering them to assess options and negotiate terms more effectively. The company presents itself as a facilitator in the dealership technology landscape, supporting clients across the region with practical guidance rather than providing the software themselves. Gillrie positions itself within a niche of automotive retail technology advisory, focusing on the intersection of DMS, CRM, and VoIP solutions for dealers seeking informed purchasing outcomes.