Audience Reach Position Gilmore Car Museum as a premier cultural and educational partner for automotive enthusiasts, educators, and family visitors in Kalamazoo. Highlight opportunities for corporate events, private tours, and community programs to expand foot traffic and memberships.

Experiential Packaging Leverage the museum’s unique features such as the historic campus, functioning diner, and multiple partner museums to offer sponsored experiences, themed tours, and behind‑the‑scenes access that can be packaged for sponsorships, admissions bundles, and exclusive events.

Membership & Licensing Explore membership tier expansions, corporate partnership programs, and licensing opportunities around branded merchandise, educational kits, and media rights for the extensive car collection to generate recurring revenue with a focus on families and schools.

Education & Apprenticeships Expand on Gilmore Garage Works and summer apprenticeships by offering paid internships, technical workshops, and certification pathways for high school graduates, creating potential partnerships with local colleges, automotive suppliers, and training funds.

Sponsorship & Events Capitalize on the growing visibility from anniversary events and cruise‑ins to attract local and regional sponsors, media partners, and tourism boards. Propose multi‑year event sponsorships, branded experiences, and cross‑promotional opportunities with automotive brands.