Tourism Growth Leverage Gilmore Car Museum as a regional tourism anchor given its status as North America’s largest auto museum with extensive exhibit space and a 90-acre historic campus. Opportunities exist to package group tours, school field trips, and multi-attraction itineraries with partner museums in Kalamazoo and surrounding areas.

Educational Partnerships With ongoing technical education initiatives like Gilmore Garage Works and summer apprenticeships, there is potential to offer sponsored programs, sponsor-ship placements, corporate mentoring, and custom curricula aligned with STEM, restoration, and automotive trades that may appeal to manufacturers and vocational training providers.

Corporate & Philanthropy The museum’s unique collections and archival resources (mascots, name badges, and specialty collections) present opportunities for corporate sponsorship, named exhibits, and exclusive access experiences for automotive brands, suppliers, and donor circles seeking heritage alignment.

Digital & Experience Upgrades Upcoming features and ongoing tech usage (gallery platforms, video content, and online engagement) create cross-sell possibilities for branded digital experiences, virtual tours, membership add-ons, and sponsored content across social and video channels.

Events and Partnerships Strategic collaborations with organizations like Mackinac State Historic Parks and America’s Automotive Trust indicate appetite for co-hosted events, traveling exhibits, and cross-market promotions that can be expanded to sponsorship packages and shared marketing initiatives.