Audience Expansion Leverage the museum’s status as North America’s largest auto museum with a broad visitor base to offer corporate sponsorship packages, private group tours, and educational programs that align with STEM, history, and automotive heritage to expand sponsorship revenue beyond general admissions.

Exhibit Growth Target partnerships for the ongoing Performance Car Exhibit expansion and the Education & Engagement Center to provide exclusive exhibits, branded experiences, donor naming rights, and sponsored programming that dovetails with marketing campaigns and community engagement.

Digital & Merch capitalize on existing tech stack (WordPress, WooCommerce, Mailchimp) to upsell memberships, digital experiences, and limited-edition memorabilia tied to specific exhibits such as the Locomobile 1899 or Disney gift items, expanding online revenue streams.

Tourism & Events Promote the 60th Anniversary Cruise-In and other high-visibility events to travel partners, car clubs, and local businesses for event sponsorships, cross-promotions, and bundled visitor packages aimed at regional and out-of-town enthusiasts.

Corporate & Education Position the museum as a unique field-trip and corporate retreat venue with expanded education programs, private tours, and team-building activities that connect automotive history to social impact, aligning with schools, universities, and corporate social responsibility goals.