Expanding Content Platforms GIPHY's recent launch of the Giphy Gallery in collaboration with the Museum of Modern GIFs and their new video hub with sound indicate a strategic focus on expanding multimedia content offerings. This presents opportunities to offer tailored advertising solutions, branded content integrations, or premium content partnerships to enhance engagement on these emerging platforms.

Strategic Partnerships Ongoing collaborations with major brands like Meta, the Met Office, and Rhizome highlight GIPHY's strong partnership network spread across technology, entertainment, and cultural sectors. Business development efforts could leverage these existing connections to introduce new advertising, sponsorships, or co-branded campaigns tailored to similar sectors or brand targets.

Large User Base With over 700 million daily users and more than 10 billion pieces of content served per day, GIPHY provides a highly engaged, vast audience. This scale offers significant potential for targeted advertising solutions, data-driven marketing opportunities, and innovative integrations with social media or messaging platforms for client campaigns.

Tech Integration Potential GIPHY's integration within popular platforms like Facebook, WhatsApp, Twitter, and Snapchat indicates an openness to technological collaborations. Engaging with GIPHY could enable offering custom APIs, branded sticker sets, or innovative AR tools to enhance user engagement for brands looking to capitalize on viral content.

Investment and Growth Having raised $72 million in funding and recently being acquired in deals valued at over $400 million, GIPHY demonstrates strong investor confidence and growth potential. Sales strategies could focus on licensing opportunities, tailored advertising solutions, or strategic partnerships to capitalize on its expanding market presence in the multimedia meme and GIF space.