Independent fiduciaries Girard emphasizes independence and fiduciary standards, signaling a selling point for services that require unbiased investment advice and transparent fee structures. This presents an opportunity to position complementary fiduciary-compliant solutions or enhanced reporting that reinforces trust with clients seeking objective guidance.

Wealth management breadth As a fully integrated wealth management platform offering investment, fiduciary, advisory, trust, and insurance/brokerage services through multiple entities, there’s potential to cross-sell planning, trust services, insurance products, and retirement solutions to existing clients and affiliated entities across Univest.

Technology enabled Girard integrates modern tech tools (iCIMS, Atlassian, Salesforce Interaction Studio, Office 365, Cloudflare DNS) while maintaining a human-centric approach. This suggests opportunities to propose digital onboarding enhancements, client experience improvements, data analytics, and CRM automation to scale advisory services.

Mid-market focus With 51-200 employees and revenues in the mid-market range, Girard targets individuals, businesses, and families. This creates sales potential for business owner retirement planning, succession planning, executive compensation strategies, and wealth transfer services tailored to mid-sized entities.

Growth and acquisitions Recent and historical merges involving Liberty private client groups indicate ongoing expansion and integration activity. This signals openness to scalable solutions for integration, migration, and unified portfolio management during consolidation, as well as opportunities to offer transition-focused advisory services.