Strategic Expansion Giraudy is executing a strategic Horizon 2030 plan focused on internalizing the supply chain, expanding urban 4m2 landscape OOH formats, and growing DOOH offerings in retail. This signals opportunities for sales teams to partner on integrated outdoor campaigns, higher quality inventory, and data-driven digital experiences.

Integrated Supply Chain With internalization of faces, installation, and maintenance led by a dedicated team, there is potential to upsell end-to-end OOH services, ensuring consistency, quality, and faster campaign delivery for national and local advertisers.

Urban DOOH Growth New 4m2 urban landscape formats tailored to regulatory changes present a chance to pitch advertisers seeking elevated street-level visibility and compliant execution across French markets, especially in high-traffic urban corridors.

Retail DOOH Focus Emphasis on expanding DOOH in the retail environment creates a pathway to collaborates with brands and agencies aiming to enhance in-store impact, using affinitary placements and measurable attribution to drive footfall and sales.

Tech-Enabled Partner Giraudy’s tech stack and modern media approach position it as a digital-first outdoor partner; sales conversations can highlight data capabilities, programmatic readiness, and seamless integration with clients’ martech ecosystems.