OOH Quality Control Giraudy is executing a strategic Horizon 2030 plan that emphasizes internalizing the entire supply chain for outdoor advertising, including face selection, panel installation, and maintenance, signaling a reliable partner for end-to-end OOH campaigns.

Urban DOOH Expansion The company is deploying new 4m2 urban landscape formats to comply with RLP regulations nationwide, creating opportunities to upsell advertisers seeking compliant, high-visibility DOOH placements in city areas.

Retail DOOH Focus Giraudy is expanding digital DOOH offerings with a particular emphasis on the retail sector, enabling targeted, data-driven campaigns at high-affinity, high-value locations for brands and agencies.

National and Local Reach With strong connections to national advertisers and local players, Giraudy can catalyze multi-level campaigns, offering scalable national reach alongside tailored local activations to maximize impact.

Financial Opportunity Revenue appears in the $1M–$10M range, indicating manageable deal sizes for mid-market advertisers; combined with internalized supply and DOOH capabilities, there is potential to secure larger, cross-channel budgets through integrated offerings.