Award momentum Leverage the recent recognition as a Top Surrogacy Agency of 2024 to open conversations with hospitals, fertility clinics, and potential partners who value award-winning service and proven outcomes.

Mid-market focus Target clinics and fertility networks in the small to mid-size range (similar to peers with 11-50 employees) where Giving Tree Surrogacy can offer personalized support, flexible engagement models, and competitive partnership terms.

Full-service positioning Highlight end-to-end surrogacy support, education, and high-touch care as a differentiator to clinics seeking a reliable surrogacy partner that reduces patient stress and improves journey success rates.

Tech enablement Promote the tech stack and scalable processes (iCIMS, WordPress/Wix sites, CRM/automation tools) to show how partnerships can streamline referrals, onboarding, and case management for efficiency gains.

Revenue expansion Explore joint marketing or co-branded campaigns with comparable agencies to grow revenue tiers toward higher-value clinics, leveraging the company’s $1M–$10M revenue range as a growth proof point.