Insights

Strategic Acquisition GlamST was acquired by Ulta Beauty in 2018 and now operates within Ulta’s Digital Innovation team, indicating a strong alignment with major retailer digital initiatives and a potential channel for enterprise AR/AI beauty solutions.

AR Beauty Leader As a founder-led AR makeup try-on platform with prior partnerships with global brands, GlamST demonstrates credibility in beauty tech with experience across DTC and brand collaborations, suggesting opportunities for enterprise AR experiences or platform integrations.

Limited Scale, Growth Potential Current revenue under $1M and a lean team (2–10 employees) imply tight operations but also room for accelerated growth through enterprise partnerships with retailers, cosmetic brands, or platform integrations.

Tech Stack Synergy Utilizes cloud and web technologies (Microsoft Azure, Mixpanel, Akamai, Google Workspace) that favor scalable deployment for enterprise clients; prospects include integrating advanced analytics, personalization, and AR capabilities into retailer ecosystems.

Executive Alignment Led by Agustina Sartori, a founder with prior AR leadership and investor exposure; potential for collaboration with senior leadership on co-development of AI/AR features, pilot programs, or co-marketing with beauty retailers seeking digital innovation.

Similar companies to GlamST

GlamST Tech Stack

GlamST uses 8 technology products and services including Mixpanel, Akamai, Google Workspace, and more. Explore GlamST's tech stack below.

GlamST's Email Address Formats

GlamST uses at least 1 email format:
GlamST Email FormatsExamplePercentage
First@glamst.comJohn@glamst.com
100%

Frequently Asked Questions

What is GlamST's official website and social media links?

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GlamST's official website is glamst.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does GlamST generate?

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As of September 2026, GlamST's annual revenue is estimated to be <$1M.

What is GlamST's NAICS code?

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GlamST's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does GlamST have currently?

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As of September 2026, GlamST has approximately 2 employees across 2 continents, including North America and South America. Key team members include Co Founder: C. B., Director Ar Innovation: A. S. and Senior Manager Ar Plataforms: J. C. Explore GlamST's employee directory with LeadIQ.

What industry does GlamST belong to?

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GlamST operates in the Personal Care Product Manufacturing industry.

What technology does GlamST use?

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GlamST's tech stack includes Mixpanel, Akamai, Google Workspace, Font Awesome, jQuery, Microsoft Azure, Vimeo and Microsoft IIS.

What is GlamST's email format?

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GlamST's email format typically follows the pattern of First@glamst.com. Find more GlamST email formats with LeadIQ.

When was GlamST founded?

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GlamST was founded in 2013.
GlamST logo

GlamST

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

GlamST develops augmented reality technology that enables virtual makeup try-ons, letting users visualize cosmetics before purchase. The company targets the beauty space, with its technology used to support consumer engagement and product exploration in a digital context. It is based in San Francisco, California, and is led by founder and CEO Agustina Sartori.

In 2018, GlamST was acquired by Ulta Beauty and now operates as part of Ulta's Digital Innovation team, focusing on AI, augmented reality, and new digital experiences in beauty. The business has partnered with global brands, illustrating its engagement with major players in the industry. The company is positioned within the personal care product manufacturing sector at the intersection of beauty and technology.

Section iconCompany Overview

Website
glamst.com
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2013
Employees
2-10

Section iconFunding & Financials

  • <$1M

    GlamST's revenue is estimated to be in the range of <$1M

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