Sustainable niche Target customers are developers and property owners seeking eco-friendly, recycled-content hard surfaces for multifamily and commercial spaces, presenting a clear sustainability value proposition and potential for premium pricing.

Affordable luxury Position Luna Collection as an attractive alternative to granite in multifamily developments, highlighting cost-competitive lifecycle benefits and environmental advantages to win RFPs and bid wins.

Growth readiness With 11-50 employees and revenue between 1M and 10M, there is room to scale sales partnerships, channel distributors, and regional fabricators to accelerate market penetration in building materials.

Digital presence Leverage existing technology stack and marketing automation to run targeted campaigns, content showcases, and project case studies aimed at architects, developers, and procurement teams.

Industry momentum Capitalize on industry trends toward recycled content and sustainability in construction, aligning with green building certifications to access larger projects and public sector opportunities.