Glasses Direct
RetailEngland, United Kingdom11-50 Employees
Glasses Direct operates as an online retailer focused on prescription eyeglasses in the United Kingdom. Founded in 2004 and based in London, England, the company serves customers seeking convenient access to eyewear through a digital shopping channel. It is part of the EssilorLuxottica Group, linking it to a global eyewear ecosystem. The business targets UK consumers looking to purchase glasses online, addressing the challenges of finding and ordering prescription eyewear remotely. Positioned in the retail sector as a digital-first eyewear retailer, Glasses Direct operates within a larger corporate group. In 2018, it entered a partnership with User Conversion to focus on optimization and customer experience improvements.