Global Athletics Email Format

Spectator SportsMassachusetts, United States11-50 Employees

Global Athletics is a Boston, Massachusetts-based agency that represents Olympic and professional track and field athletes. It supports clients with brand partnerships, content, media engagement, and career strategy, drawing on deep expertise in track and field. Beyond representation, the firm owns and operates flagship annual competitions and manages operations for additional elite meets.

The company serves athletes seeking strategic branding and career development and also acts as an event organizer in the spectator sports industry. As a mid-sized firm, Global Athletics operates at the intersection of talent management and event production. Notably, it helped launch the city games format in the United States, starting with the Adidas Boston Boost Games in Boston in 2016, and has co-organized events with partners such as the Atlanta Track Club.

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