Analytics Driven Marketing Leverage existing Google Analytics, Quantcast Measure, and Open Graph implementation to boost B2B lead generation and conversion. Propose targeted CRO and paid funnel optimization to turn inquiries into orders, aligning with the company’s revenue profile of under one million dollars.

Market Expansion Capitalize on the Southern California import/export footprint and craft-focused branding to pursue new US and international retailers and marketplaces. Recommend targeted outreach to craft retailers, fair-trade stores, and B2B marketplaces to broaden the customer base.

Trade Logistics As a small wholesale importer-exporter, there is opportunity to offer end-to-end logistics and trade-finance services such as freight consolidation, customs clearance, Incoterms advisory, and invoice factoring to accelerate growth and cash flow.

Tech Modernization The current stack includes older frontend libraries (Hammer.js, jQuery) and Apache, suggesting a modernization opportunity. Propose migrations to modern web platforms, cloud hosting, and integrated CRM/ERP to improve efficiency, order accuracy, and supplier onboarding.

Sustainable Sourcing Position the company around craft heritage and potential fair-trade alignment to attract ethical retailers. Advise pursuing certifications, supplier audits, and compelling storytelling to differentiate and command premium pricing.