Market Position As a small security and investigations firm with a revenue range of up to 1 million dollars, Global Custom Security is positioned to target mid-sized businesses or community-specific security services that require personalized and scalable solutions.

Technology Adoption Utilizing modern web tools and analytics like Hotjar, Google Maps, and Section.io indicates an openness to leveraging technology for client engagement and operational efficiency, presenting opportunities for cybersecurity and digital security enhancements.

Growth Potential With a lean team of fewer than 10 employees and recent financial figures, the company may be seeking strategic partnerships or new service lines to expand its market presence and increase revenue streams.

Competitive Landscape Operating alongside larger players such as ADT and Vivint, Global Custom Security can differentiate by offering personalized security strategies, niche investigations, or local community integration services tailored to specific customer needs.

Sales Opportunities Targeting regional businesses, property managers, or event venues that require specialized security solutions could present a viable sales pathway, especially by emphasizing customized, flexible security options and digital engagement capabilities.