Global Hotel Alliance Email Format

HospitalityDubayy, United Arab Emirates51-200 Employees

Global Hotel Alliance is a mid-sized player in the hospitality sector that coordinates a network of independent hotel brands through a shared loyalty platform. Its GHA DISCOVERY program ties together more than 50 brands and about 1,000 hotels across 100 countries, serving a global membership of 35 million. The program provides VIP recognition, benefits, and a proprietary currency, DISCOVERY Dollars, allowing members to earn and spend rewards across properties. Members also access hotel-specific Experiences curated by each hotel, plus Local Offers for member-only deals. Based in Dubai, United Arab Emirates, Global Hotel Alliance positions itself as a collective for independent hospitality brands seeking scale and cross-brand guest engagement, with growth seen in partnerships such as STORY Hospitality joining in 2025. Additionally, in 2026 the GHA DISCOVERY program was named Programme of the Year at the Freddie Awards, reflecting industry recognition of its cross-brand loyalty approach.

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