Licensing Momentum Global Merchandising Services (GMS) is actively expanding through high-profile licensing partnerships (Iron Maiden, Motley Crue, Vita Coco) and new product lines (chocolate Eddie, trading cards). This momentum signals increased opportunities to pitch additional licensed categories and cross-sell to existing partners.

Global Reach With dual bases in London and Los Angeles and a focus on international merchandise programs, GMS can help brands scale across multiple regions and channels, presenting sales opportunities in global live events, e-commerce, sponsorships, and third-party licensing.

Diverse Revenue GMS emphasizes end-to-end solutions from design to manufacturing and retail sales, enabling multiple revenue streams for entertainment IPs. This breadth allows sales teams to position GMS as a one-stop shop for complex merchandise programs, increasing deal size and speed to market.

Portfolio Growth Recent client wins include iconic brands (Motley Crue, Iron Maiden, Vita Coco) and new product ventures (trading cards, premium collectibles). There is an opportunity to introduce complementary product categories and licensing partners to expand GMS’s client portfolio.

Scale Readiness GMS handles live events, web stores, sponsorships, and licensing at scale, supported by a team of industry veterans. This positions them well to pursue large, multi-channel campaigns for established IPs and emerging brands seeking turnkey merchandising operations.