AI Loyalty Engine Leverage Glue's AI driven engagement to target local retailers seeking repeat visits, leveraging loyalty clubs, points and referral programs to generate stickiness and incremental revenue. This creates cross-sell opportunities with the easy.co.il portfolio.

Fast Onboarding Highlight the speed to value by enabling a branded loyalty club in minutes, ideal for SMBs with limited IT resources. Position as an easy upsell for small merchants in Tel Aviv and beyond, with clear onboarding support and simple go-to-market materials.

Open Integrations Emphasize native data collection and integration with POS, e-commerce and bookkeeping systems as a key differentiator. Propose partnerships with ERP and CRM vendors and an API driven integration program to expand the addressable market.

Acquisition Backing Note Glue revenue history and acquisition by easy.co.il as a risk mitigant and growth catalyst. Frame an opportunity to tap into an investor backed growth trajectory and leverage cross selling to the parent network.

Strategic Market Edge Position Glue as a specialist for local SMBs offering loyalty and AI fueled engagement, building a competitive moat in the local commerce space. Target retail and consumer service verticals with high repeat visit potential using concrete use cases for sales outreach.