Insights

Expansion Opportunities Go Ape's rapid growth across the UK and recent international expansion to the United States suggests a strong appetite for new locations and partner sites. Sales teams should target commercial real estate developers, park operators, and local councils in regions with high outdoor recreation demand to explore joint ventures, seasonal pop-ups, or new venue licensing deals.

Group and Corporate Sales With a proven track record in school trips and immersive group experiences, there is a clear opportunity to upsell corporate team-building packages, conference add-ons, and private events. Propose bundled experiences, off-site retreats, and branded team challenges to HR departments and corporate travel organizers.

Entertainment Partnerships Recent partnerships and family-friendly Easter and seasonal events indicate receptiveness to cross-promotions with tourism boards, hospitality brands, and outdoor activity operators. Pursue co-marketing, bundled admissions, and loyalty collaborations for multi-site visits and seasonal passes.

Sustainability and Experience Upgrades Investments in upgraded forest experiences and new attractions (nets, zip lines, off-road trails) show a focus on innovative guest experiences. Sales conversations can center on premium offerings, seasonal enhancements, equipment upgrades for safety and accessibility, and sponsorships linked to conservation or environmental education programs.

Global B2B Opportunities The launch of a location in the United States and partnerships with outdoor developers indicate potential for enterprise deals with international operators, franchise-like partnerships, or venue licensing. Target global tour operators, theme park groups, and regional entertainment chains seeking adrenaline-focused experiences.

Similar companies to Go Ape

Go Ape Tech Stack

Go Ape uses 8 technology products and services including Hotjar, Linkedin Insight Tag, Cookiebot, and more. Explore Go Ape's tech stack below.

Media & News

Go Ape's Email Address Formats

Go Ape uses at least 8 email formats:
Go Ape Email FormatsExamplePercentage
First.Last@goape.co.ukJohn.Doe@goape.co.uk
83%
First@goape.co.ukJohn@goape.co.uk
9%
FLast@goape.co.ukJDoe@goape.co.uk
7%
F-Last@goape.co.ukJ-Doe@goape.co.uk
1%
First.Last@goape.comJohn.Doe@goape.com
86%
First@goape.comJohn@goape.com
8%
LastFirst@goape.comDoeJohn@goape.com
4%
First-Last@goape.comJohn-Doe@goape.com
2%

Frequently Asked Questions

What is Go Ape's official website and social media links?

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Go Ape's official website is goape.co.uk and has social profiles on LinkedIn.

How much revenue does Go Ape generate?

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As of August 2026, Go Ape's annual revenue is estimated to be $100M - $250M.

What is Go Ape's NAICS code?

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Go Ape's NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Go Ape have currently?

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As of August 2026, Go Ape has approximately 531 employees across 3 continents, including Europe, North America and Oceania. Key team members include Head Of Performance Marketing: M. C., Head Of Data: M. P. and Head Of People: C. S. Explore Go Ape's employee directory with LeadIQ.

What industry does Go Ape belong to?

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Go Ape operates in the Recreational Facilities industry.

What technology does Go Ape use?

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Go Ape's tech stack includes Hotjar, Linkedin Insight Tag, Cookiebot, StackAdapt, Mailchimp, Intercom, Mautic and New Relic.

What is Go Ape's email format?

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Go Ape's email format typically follows the pattern of First.Last@goape.co.uk. Find more Go Ape email formats with LeadIQ.

When was Go Ape founded?

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Go Ape was founded in 2002.
Go Ape logo

Go Ape

Recreational FacilitiesEngland, United Kingdom501-1000 Employees

Go Ape operates outdoor adventure courses set in forested environments, featuring high rope crossings, long zip treks, suspended nets, and rugged off-road Segway trails. These experiences appeal to individuals and groups seeking active outdoor recreation, with offerings for families as well as thrill-seekers. In addition to standalone visits, the company runs immersive outdoor programs for groups of all sizes, including team-building activities and school trips.

Headquartered in Fornham St. Martin, Suffolk, Go Ape runs 37 locations across the UK, so residents are never more than an hour from a site. Its school trips have been nominated by teachers for four consecutive years, reflecting engagement with educational groups. In March 2026, Go Ape expanded internationally with a new location in Forest, Virginia.

Section iconCompany Overview

NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
2002
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    Go Ape's revenue is estimated to be in the range of $100M - $250M

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