Insights

Market Leadership GOALS is the leading player in the small-sided football market in the UK, operating 43 well-equipped clubs with custom-built arenas, offering multiple formats including leagues, tournaments, and casual games, which indicates a strong brand presence and potential for expansion or franchising opportunities.

Tech Integration The company's use of modern technology such as custom LED floodlit pitches, alongside digital marketing tools like Google Analytics and AdSense, presents opportunities to enhance customer engagement, track performance, and optimize promotional campaigns for targeted sales outreach.

Diverse Revenue Streams In addition to providing football leagues and coaching, GOALS generates revenue through children's parties, clubhouses, and rentable function spaces, offering multiple avenues for cross-selling and bundled service offerings to increase per-client revenue.

Sustainability Trends While direct sustainability initiatives are not specified, the company's use of the ProTurf all-weather pitches aligns with growing market trends in sustainable sports facilities, which can be emphasized in sales pitches to environmentally conscious clients and partners.

Growth Potential With revenue estimates between 10 and 25 million USD and a sizable workforce, GOALS demonstrates significant growth potential, providing a solid foundation for additional investment in marketing, technology upgrades, or new locations to scale their footprint and increase sales opportunities.

Similar companies to GOALS

GOALS Tech Stack

GOALS uses 8 technology products and services including Google AdSense, Google Conversion Tracking, Airship CRM, and more. Explore GOALS's tech stack below.

Google AdSense
Advertising
Google Conversion Tracking
Advertising Networks
Airship CRM
Customer Relationship Management
Moment.js
Javascript Libraries
Sendinblue
Marketing Automation
reCAPTCHA
Security
Bootstrap
UI Frameworks
Google Analytics
Web Analytics

Media & News

GOALS's Email Address Formats

GOALS uses at least 1 format(s):

GOALS Email Formats	Example	Percentage
First.Last@goalsfootball.co.uk	John.Doe@goalsfootball.co.uk	41%
Last@goalsfootball.co.uk	Doe@goalsfootball.co.uk	28%
First@goalsfootball.co.uk	John@goalsfootball.co.uk	22%
FirstL@goalsfootball.co.uk	JohnD@goalsfootball.co.uk	9%

Frequently Asked Questions

What is GOALS's stock symbol?

GOALS is a publicly traded company; the company's stock symbol is SDGA.

What is GOALS's official website and social media links?

GOALS's official website is goalsfootball.co.uk and has social profiles on LinkedIn.

What is GOALS's SIC code NAICS code?

GOALS's SIC code is 7941 - Professional Sports Clubs and Promoters NAICS code is 711211 - Sports Teams and Clubs.

How many employees does GOALS have currently?

As of December 2025, GOALS has approximately 501 employees across 5 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Executive Officer: R. S. M.Head Of Corporate Operations: A. B.Head Of People: J. G.. Explore GOALS's employee directory with LeadIQ.

What industry does GOALS belong to?

GOALS operates in the Sports Teams and Clubs industry.

What technology does GOALS use?

GOALS's tech stack includes Google AdSenseGoogle Conversion TrackingAirship CRMMoment.jsSendinbluereCAPTCHABootstrapGoogle Analytics.

What is GOALS's email format?

GOALS's email format typically follows the pattern of First.Last@goalsfootball.co.uk. Find more GOALS email formats with LeadIQ.

When was GOALS founded?

GOALS was founded in 2000.

GOALS

Q: What is GOALS's official website and social media links?

GOALS's official website is goalsfootball.co.uk. GOALS has social profiles on LinkedIn.

Q: How many employees does GOALS have currently?

GOALS has approximately 501 employees.

Q: What technology does GOALS use?

GOALS's tech stack includes Facebook, Microsoft 365, Goober, styled-components, HSTS.

Sports Teams and ClubsScotland, United Kingdom501-1000 Employees

GOALS is the market leader in the fast-growing small-sided football market. The Company currently operates 43 clubs in the UK.

Each GOALS club features between 8 and 18 LED-floodlit, custom-built arenas.

We offer 5-a-side and 7-a-side leagues, tournaments, casual games, junior football leagues and football coaching (coaching camps during school holidays). In addition to our vibrant clubhouses, which cater for players' food and drink needs pre and post-football, we also offer children's parties and function spaces for hire to suit a number of occasions. 

We are the only small-sided football business to have ProTurf, all-weather pitches - the latest generation of playing surfaces with three core layers, including suspension for a more comfortable, longer playing experience.